• not knowing how a sentence will end
• know the domain, navigate skillfully

• areas not my domain (politics)

• repetition makes stories better

• although your story not an expert at tellling it until told it number of times

• fail your way to success
• i like the concept
• so commonplace / trite
• go on to labour the point as if not immediately obvious \ or not heard it before

• much prefer someone to present it as “anyone in this room that is failing right now is on the same path as great people that have changed the world”

• hidden premise in enthymeme also useful to pyschologist \ psychiatirsts

• enthymems can be a dog whistle excluding those who are not aware of or naturally think of the premise